Overcoming Barriers to Successful Patient Support and Hub Services
To help pharmaceutical companies build more successful access and affordability programs, CoverMyMeds helps break down barriers caused by fragmentation across the patient journey. Explore how a combination of integrated hub services technology and human compassion helps patients get their medication fast, at an affordable price.
Pharmaceutical companies’ access and patient support programs are designed to help patients get their medication quickly, improve affordability and support medication adherence. But fragmentation in the healthcare industry often creates barriers to success.
While automation and improved system interoperability can help solve some issues, breaking down these barriers isn’t a job for technology alone. A dynamic combination of tech and human compassion is essential for adapting to the ever-changing landscape of healthcare.
We can better address the complexities that the patient and clinical and care teams face by applying automation and technology when it’s best suited, while also taking a more inclusive, forward-thinking and empathetic approach to patient support. The result is patients getting medications quickly and uncovering options that help make their therapy affordable.
INTEGRATED HUBS ARE A “MUST HAVE” FOR SPECIALTY THERAPIES
Supporting patients with chronic conditions is a complex process with many interdependencies. That’s why patient support and hub services are often now a “must have” for specialty pharmaceuticals.
To help patients enroll in access and affordability programs that pharmaceutical brands have put in place, patients and care teams often have to work across multiple portals and platforms — and in many cases, a different one for each individual therapy. The need to navigate this maze of platforms can lead to a gap in enrolling patients in programs, and possibly even a lack of awareness of their availability.
Our hub services are available to healthcare teams via both the CoverMyMeds portal and in their preferred EHR workflow. Healthcare teams can do everything from starting an electronic prior authorization (ePA) to enrolling patients in support programs, instantly, at the point of care. Our services help to unify and automate steps in the provider workflow to assist providers in connecting their patients to pharma-sponsored programs quickly and efficiently. For instance, ePA for specialty brands is 10x faster CVS Caremark, Electronic Prior Authorization Information, Accessed Aug. 8, 2024. than traditional methods and when providers use our e-enrollment services, it may expedite time to therapy by up to four days compared to traditional hubs. CoverMyMeds Data on file, 2024
FINDING SOLUTIONS THROUGH HUMAN CONNECTIONS
To remove barriers for patients, the approach must be a continuous, integrated experience. Human elements like mental health, social support and lifestyle management should be incorporated across the patient’s healthcare experience.
To provide optimal, efficient support for patients, the future of hub services requires a hybrid approach that combines advanced technology, like AI, with the essential element of human compassion. Alongside our innovative technology, we also offer our deep industry knowledge and an extensive network.
CoverMyMeds also provides tech-enabled, human-enhanced wrap-around services to address patient needs beyond hub services. This includes balancing automation and human intervention in solutions that provide field reimbursement support, copay assistance, non-commercial dispensing, healthcare provider education and clinical and behavioral adherence support.
Human connections can also play a pivotal role in addressing social determinants of health (SDOH). By fostering strong relationships and supportive networks — and ensuring our patient support teams are well versed in SDOH factors — we can help enhance patient well-being and contribute to healthier, more resilient communities.
Start breaking down barriers to access and affordability
CoverMyMeds can help pharma companies break through fragmentation so patients can access and afford the therapies they need. We integrate patient support services into our platforms, which are used by our nationwide network of over 950,000 providers.
We can help brands craft improved patient journeys through a tailored approach that addresses your brand’s specific needs. Together, we can unlock the potential for improved health outcomes for all.
For more information, visit our patient support page and read "Beyond Prior Auth: Unlocking Medication Access and Affordability."
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